Facebook Tests Auto-Play Video Ads in Newsfeeds

Facebook has announced that in order to continue forward its fight for profits, it will be adding auto-playing video ads in the users’ news feeds from now onwards.

The feature has been under the spotlight for quite a time now since it has already been tested a number of times over the past few months, on a limited scale though.

Rather than having to click or tap to play, videos will begin to play as they appear on screen – without sound – similar to how they behave when shared by friends or verified Pages. If you don’t want to watch the video, you can simply scroll or swipe past it.

Social Media Trends in Pakistan [Infographic]

Internet users in Pakistan are still hovering around 10 to 15 percent of total population in the country, with less than just 2 percent connected with high-speed broadband internet.

Despite the fact, the growth in 2012 for social media usage stood at 50 percent and digital marketing spend by corporations grew by at least 45 percent during the year.

These indicators hint the surge in social media usage in coming days, when more and more people with be socializing online. Facebook remains the top platform with around 27 percent of Pakistani online population registered with it, hinting that there is still huge room available to fill for established social media networks and the new entrants alike.